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Tanmoy Roy

SENIOR PRODUCT DESIGNER

I turn complex, data-heavy tools into something people actually want to use.

Five years across enterprise platforms, consumer products, and brand design. Currently senior product designer at Asper.

  • BENGALURU, INDIA
01Ongoing

Evolving a promotional planning platform for enterprise scale

of planners returned weekly
83%
across five clients on five-year contracts
$20M+
Domain
B2B SaaS
Scope
Enterprise platform
Year
2024–Present
Trade Promo OptimisationCategory · 2026
Calendar viewMetric viewFilterOptimise plan
EventPromoJanFebMarAprMayJun
EV_01_MERCHPR_01_MERCH
EV_02_SCAN_MDFPR_02_MDF
EV_03_EDLPPR_03_EDLP
EV_04_MERCHPR_04_MERCH
EV_05_BOGOPR_05_BOGO
EV_06_SCAN_MDFPR_06_MDF
EV_07_MERCHPR_07_MERCH
EV_08_EDLPPR_08_EDLP
EV_09_SCAN_MDFPR_09_MDF
50 of 20,000 recordsMerchandisingEDLPSM‑MDFSpend 14,600 / 18,000
03

An analytical layer that makes a pricing simulation legible

new ways to read results
4
patterns reused across the suite
3
Domain
B2B SaaS
Scope
Analytics
Year
2024
Pricing SimulatorAnalytics report 21
Scenario analyticsScenario comparisonExport
Net sales
39,900
+6.7% · 37,400
Gross profit
18,000
+8.4% · 16,600
Contribution
14,400
+9.1% · 13,200
Operating profit
6,900
+13.1% · 6,100
Gross sales
48,600
+5.2% · 46,200
Change analyticsCategory movementRegion analyticsPositiveNegative
60M20M0.00-20M-60M
Fenwick FoodsAshgrove BrandsBrightmoor HomeCalder GoodsLinden FoodsPellam Kitchen

Where the eye got trained.

  • Monark Golf
  • Radisson Blu
  • Redington x AWS
  • Neurowyzr
  • Singara Chennai 2.0
  • Kama
  • Redington x Azure
  • Aura
  • Monark Golf
  • Redington x AWS
  • Seasonal retail
  • Kama
  • amun
  • Radisson Blu
  • Neurowyzr
  • Redington x Azure

From the people I worked with.

  • Almost all of the RGM tools designs today have a bit of Tanmoy in them! Have loved to see him grow and get better at his craft over the years and look forward to see a lot more of Tanmoy in the RGM of the future!
    Sunil RanganathanSenior Director, Product · Asper
  • It is a pleasure to see you in action, be it effortlessly spearheading the Design language for the company (which is a big task!) or putting your best efforts in adding beauty to mundane screens. Your personal value of ‘Delivering on time and in high quality’, I think, will become your most valued asset. Stay hungry, stay foolish. Mr. Dependable!
    Harrangad BhallaDirector, Product · Asper
  • Dear Tanmoy, Thank you for demonstrating the value of BoldMindset. It’s great to see you taking risks and stepping out of your comfort zone. Thank you for being an inspiration to others. Thanks for showing the BOLD move on the Brand Identity creation. Sincerely, Your Colleague
    Nishanth AryaLead Product Designer · Asper

You know where to find me.

Email me[email protected]